"Via Negativa" is a Latin term that translates to "the way of negation." In philosophy and theology, it refers to a method of approaching truth or understanding by defining what something is not rather than by affirming what it is. In design, Via Negativa is essentially the study of what not to do and this methodology was used extensively in the development of Worden Watch.

This approach can be applied to any creative process and will resonate with artists, free thinkers, and designers alike.

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